The bigger picture
Once upon a time, there was Generation Me. Generation Whatever. Generation Yeah, Right. Baby-boomers questioned authority. Generation Y disrespects it entirely. They don't follow paths. They set their own. How do organisations tap into this demographic, who use media in a totally new way?
“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life,” said Victor Frankl. The motivational engine that powers human existence is the pursuit of meaning, but most of Gen Y are increasingly feeling fed up that all the work they did at school or uni does nothing for them in the real world. Where's the map that tells you what to do as a career?
We set up yMedia because we believe that individuals and organisations can find meaning in each other and use that to grow into their full potential.
We are based in Auckland, New Zealand and have been around since May 2007. As a social enterprise, profits from our commercial operations go directly into our charitable trust to fund the yMedia Challenge.
you are here: About yMedia
In a nutshell
yMedia is a social enterprise that connects media students with not-for-profit organisations and commercial businesses.
In a bigger nutshell
- The yMedia Challenge brings not-for-profit groups into the digital space
- The event is funded by the commercial operations of the yMedia Group
- We are a collaborative graduate program
- A live production house of digital marketing products
- Organizations get an outsourced Research & Development department without the management costs
- Media students get personal and professional development through working on well-paid, meaningful projects
Thanks to our key supporters in 2008:
APN Digital Media
Creo
Chrometoaster
gardyneHOLT
IBM
InternetNZ
Microsoft
SilverStripe
Sun
Telecom
Terabyte
The Tindall Foundation
Xero
Thanks to our key supporters in 2007:
Telecom
Saatchi & Saatchi
Microsoft
The Tindall Foundation
APN Digital Media
Webstock
Sparkplug
The Free Thinking Group
XSol
Shift
Marker
Terabyte
Full Code Press
The Digital Strategy
John Eyles, EON Foundation founder
Clare O’Leary, Eve Bay Studios
The Classic Comedy Club
So what's a social enterprise?
Social enterprises are social mission driven organizations which trade in goods or services for a social purpose. It is a relatively new term for a type of business that has existed for at least a century.
Whereas conventional businesses distribute their profit among shareholders, in social enterprises the surplus goes towards one or more social aims which the business has.
Social enterprises are distinct from charities (although charities are also increasingly looking at ways of maximising income from trading), and from private sector companies with policies on corporate social responsibility.
Get a head start in the
digital space